01 / The brief
Start with
what matters.
A new portable light. People who care about the spaces they live in. Give the idea an audience and a reason to exist.
- The goal
- Introduce a new product
- The audience
- Design-conscious shoppers
The agentic marketing API
Product previewMarketing strategy and creative briefs
for brands and the agents working with them.

One brief, unfolding
Follow one imagined product launch, from a little intent to a direction worth reviewing.
01 / The brief
A new portable light. People who care about the spaces they live in. Give the idea an audience and a reason to exist.
02 / The context
The tone. The palette. The approved creative. Keep the things that make a brand itself close to every proposed next step.
03 / The direction
“Make room for brighter days.” An example direction brings the product, audience and brand voice into one considered idea.
The creative is illustrative. The connection back to the brief is the point.
04 / The review
A clear checkpoint between a proposed direction and activation. See the brief, context and creative together before deciding what comes next.
Explore the API conceptFor the people building with agents
Explore how a brief and brand context could become a structured request. Change an example, inspect the payload and walk through a human review.
01 / Your starting point
Show how a considered object changes the feeling of a room. Use warm light, a clear product story and a quietly optimistic voice.
{
"goal": "Introduce a new portable light",
"audience": "Design-conscious shoppers",
"context": [
"Brand guidelines",
"Approved creative"
],
"review": "Before activation"
}Illustrative payload, not a published API schema.
Interactive concept. The payload is illustrative, not a published API schema. Nothing is submitted or activated.
Introducing Connected
Start with what matters.
Give your agents a direction.